Health · 4 hours ago
Why Voy's London bus ad got pulled.
Photo by Istvan Barath on Pexels
The Advertising Standards Authority (ASA) ruled that four ads broke the rules, because prescription-only medicines cannot be advertised to the public. Two ads from Voy, one on a London bus in July and another on video-on-demand services in August, both showed a pill. Juniper and MedExpress also had ads banned, and Voy says it pulled its advert and will not run it again.
Reported by Evening Standard · How we write briefs