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News · 25 December 2025

Reform Leader Farage Under Fire Over £400,000 Gold Investment Promotion Role

Reform Leader Farage Under Fire Over £400,000 Gold Investment Promotion Role

Laurie Noble via Wikimedia Commons (CC-BY-3.0)

Nigel Farage faces criticism for earning £400,000 annually promoting Direct Bullion's physical gold investments for pension pots through four-hour monthly commitments. Pensions experts denounce the arrangement as irresponsible given Farage's influence, particularly noting missing disclaimers about gold's volatility and storage costs. Advertising Standards Authority is investigating promotional videos lacking proper risk warnings, while critics highlight the contradiction between promoting gold investments and his Reform party's potential public sector pension cuts.

Reported by Guardian · How we write briefs

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