Technology · 23 July 2026

Apple Store app to get AI shopping assistant soon

Apple's privacy policy for its Store app suggests a new virtual shopping assistant will soon help users choose products. The app will use a chat interface where people can ask questions, with Apple collecting account, device, and location data to personalise responses. Apple will share chat information with partners to provide conversational replies, but says it removes personal identifiers first.

By BriefTea Editorial · 23 July 2026 at 16:55

Reported by macrumors.com · How we write briefs

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