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Explained in plain English

Why target students?

University and college environments, with their close living quarters and social interactions, are ideal for the rapid spread of infections like MenB. Young people under 25 are also a key demographic for this particular strain. Offering free vaccines to new students helps create a protective bubble, reducing the risk of outbreaks in these communities.

Stories that explain this

International students in London can now get free MenB vaccine

Related explainers

What is MenB? Who pays for vaccines? How do vaccines work? Why target new students? Why the 77% target? What about student data? Why do clubs 'pivot' targets? Can companies sell student data?

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