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Why did Apple raise prices?
Apple stated the $100 price increase for the iPhone 18 Pro models was due to higher memory chip costs. This reflects a global trend of rising component prices impacting electronics manufacturers. However, the subsequent order reduction suggests that consumers might be resisting these higher prices, particularly in a competitive market.
Stories that explain this
Apple reduces iPhone 18 Pro component orders by 15% due to weak demandRelated explainers
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