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Will the iPhone 18 Pro be cheaper?
Apple cutting component orders by 15% suggests they're anticipating lower sales than planned. While the Pro models saw a $100 price increase blamed on chip costs, reduced demand could lead to discounts or a more competitive price when it eventually reaches UK shops. Keep an eye out for deals.
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Apple reduces iPhone 18 Pro component orders by 15% due to weak demandRelated explainers
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