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Explained in plain English

Why do companies raise prices?

Companies often raise prices to cover increasing costs, like energy or materials, or to boost profits. Sometimes it is to align with competitor pricing or reflect added value. Apple's iCloud+ price increases in some countries might be due to local economic factors or a strategy to increase revenue from its services.

Stories that explain this

Apple raises iCloud+ prices in eight countries

Questions this opens up

What is inflation? How do exchange rates work? Who decides a company's prices?

This explainer came from a news story

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