Explained in plain English
Why do companies raise prices?
Companies often raise prices to cover increasing costs, like energy or materials, or to boost profits. Sometimes it is to align with competitor pricing or reflect added value. Apple's iCloud+ price increases in some countries might be due to local economic factors or a strategy to increase revenue from its services.
Stories that explain this
Apple raises iCloud+ prices in eight countriesQuestions this opens up
What is inflation? How do exchange rates work? Who decides a company's prices?This explainer came from a news story
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