Explained in plain English
The power of a catchy slogan
A memorable slogan can have a huge impact, even shaping public health perceptions for decades. The 10,000 steps example shows how a simple, easy-to-remember phrase, originally for marketing, became a widely adopted health target, despite lacking initial scientific backing. This illustrates the influence of effective communication.
Stories that explain this
Science shows 10,000 daily steps was a marketing slogan, not a health goalThis explainer came from a news story
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