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Where did 10,000 steps come from?

The idea of 10,000 steps a day started as a marketing slogan for a Japanese pedometer in the 1960s. It wasn't based on scientific research at the time, but was chosen because it was memorable and easy to promote. This shows how commercial ideas can sometimes become widely accepted health targets.

Stories that explain this

10,000 daily steps came from a pedometer advert, not science Science shows 10,000 daily steps was a marketing slogan, not a health goal

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