Business · 25 August 2026
Lego makes a record £1.3bn half-year profit selling World Cup and F1 toys
Photo by Lennon Kong on Unsplash
Overall revenue grew 21% between January and June, helped by strong demand for officially licensed tournament trophies and figures of Lionel Messi. The Danish company also reported huge interest in its KPop Demon Hunters line, based on the hit Netflix film. However, the toymaker expects its shipping bills to rise later this year because of the ongoing US-Iran war.
Reported by City AM · How we write briefs