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Why are toys getting pricier?

Lego's profits show strong demand for popular toys, especially those linked to big events like the World Cup. When demand is high, companies can often charge more. Also, if their costs, like shipping, go up, some of that increase might be passed on to you in slightly higher prices at the toy shop.

Stories that explain this

Lego makes a record £1.3bn half-year profit selling World Cup and F1 toys

Related explainers

UK spending on toys Global shipping costs Licensing deals' global impact Your pension fund and Lego Why are chips getting pricier? Why is food getting pricier? Why are games getting pricier? Why are toilets getting pricier?

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