General · 23 July 2026

Burnham plans more social media posts and influencer collaborations as PM

Prime Minister Andy Burnham will use a more "social first" approach, with casual content and collaborations with online influencers to reach more people. Downing Street sources say this strategy aims to connect with audiences who do not watch traditional TV or read newspapers. Burnham's team, led by Abby Tomlinson, sees this as a way to get government messages to hard-to-reach voters.

By BriefTea Editorial · 23 July 2026 at 11:23

Reported by BBC · How we write briefs

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