Business · 1 hour ago
Apple's profit margins will shrink to 45-46% as memory costs rise further
Photo by He Junhui on Unsplash
Apple's profit margin, representing the portion of sales retained following production expenses, declined to 47.9% during the September quarter. New chief executive John Ternus told investors on his first earnings call that memory pricing is "unprecedented" and will rise further in the December quarter. Apple expects its margin to shrink to between 45% and 46% by then, partly because of AI-powered Siri costs.
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