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Why the 100,000-person queue?
An online queue manages overwhelming demand for popular products, preventing website crashes and ensuring a fair purchasing process. For Selfridges and GTA 6, it also generates significant publicity and creates a sense of urgency and exclusivity among customers, encouraging impulse buys before items sell out, as many did.
Stories that explain this
100,000 Queue Online For Selfridges' GTA 6 Shop With £2,500 JacketRelated explainers
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