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Why sell a £2,500 jacket?

Luxury brands often create exclusive, high-priced items to generate buzz and reinforce their premium image. The limited availability and high cost of the GTA 6 varsity jacket make it a status symbol, appealing to collectors and fans willing to pay for unique merchandise. This strategy drives desirability and perceived value.

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100,000 Queue Online For Selfridges' GTA 6 Shop With £2,500 Jacket

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