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Why open a huge shop now?
Even with online shopping, physical stores offer unique experiences that digital can't replicate. This new Harry Potter shop, with its immersive Diagon Alley feel and Butterbeer, creates a destination. It's about building a brand experience and a community hub, encouraging fans to visit and spend, rather than just buying online.
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Warner Bros opens 21,000 sq ft Harry Potter shop November.Related explainers
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