News · 12 August 2026

Warner Bros opens 21,000 sq ft Harry Potter shop November.

Warner Bros announced the huge new Harry Potter shop, spanning over 21,000 sq ft, will open on Oxford Street in November. The store, inspired by Diagon Alley, will feature a Gringotts dragon, a full-sized Knight Bus, and Butterbeer at The Leaky Cauldron pub. The Oxford Street shop will be the UK's second official Harry Potter retail spot, after the one at King's Cross Station.

By BriefTea Editorial · 12 August 2026 at 9:16

Reported by BBC · How we write briefs

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What is 'experiential retail'? What is Oxford Street known for? Who owns Harry Potter? Why open a huge shop now?

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