Explained in plain English
What is inflation?
Inflation is when the cost of living goes up over time, meaning your money buys less than it used to. For companies like Apple, rising costs for things like energy or staff can lead them to increase prices for services like iCloud+, even if they try to keep some markets stable, like the UK in this case.
Stories that explain this
Apple raises iCloud+ prices in eight countriesQuestions this opens up
Why does money lose value? What is a cost of living crisis? Who measures inflation?This explainer came from a news story
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