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Who is King Charles's shop for?

King Charles's Highgrove shop sells products related to his private residence and estate, often focusing on organic, sustainable, and artisanal goods. It appeals to a different audience than a celebrity lifestyle brand, likely those interested in royal connections, British heritage, or specific ethical products, rather than broad fashion or beauty trends.

Stories that explain this

Meghan Markle's brand gets more website visits than King Charles's shop