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News · 17 August 2026

Meghan Markle's brand gets more website visits than King Charles's shop

Meghan Markle's brand gets more website visits than King Charles's shop

Data suggests Meghan Markle's lifestyle brand As Ever had more online visitors last month than King Charles's Highgrove shop. In July, As Ever recorded 126,655 visits to its website, while the King's shop received around 48,326 visits. Despite Meghan's extensive promotion efforts for her brand, the King's shop performed relatively well in comparison.

Reported by Daily Express · How we write briefs

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How do online shops compare? What is a lifestyle brand? Who is King Charles's shop for? Why do celebrities launch brands?

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