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What is Burger King's vegan goal?

Burger King aims for 50% of its menu to be plant-based by 2030. This ambitious target reflects a broader industry trend towards more sustainable and diverse food offerings. By giving away plant-based Royales, they are actively encouraging customer adoption and showcasing their commitment to a future with more meat-free options.

Stories that explain this

Burger King UK offers 250,000 free plant burgers.

Related explainers

Why give away so many burgers? Who pays for the free burgers? Why is veganism so popular? What is the '30 by 30' goal? What is 'cash is king'? What is a 'club goal'? What is disinformation's goal? How do field goals work?

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