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Who are Gen Z?
Gen Z refers to the demographic cohort born roughly between the mid-1990s and early 2010s. They are known for being digital natives and have significant cultural and economic influence. Their strong turnout for films like 'Spider-Man: Brand New Day' was a major factor in Hollywood's impressive summer box office figures.
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Hollywood's summer box office hits $4.61 billion, best in ten yearsRelated explainers
What is the box office? What is a domestic market? How do low-budget films succeed? What is 'Gen Z'? Why is Gen Z betting more? What is Gen Z's communication? How does Gen Z shop differently?The full catalogue
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