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Explained in plain English

Why is Gen Z betting more?

Gen Z's increased engagement in sports betting is driven by several factors, including aggressive marketing by betting companies and the ease of online access. The perception of it as an investment, rather than pure gambling, also plays a significant role, as highlighted by the survey showing two-thirds of young investors participate.

Stories that explain this

Gen Z increasingly views sports betting as an investment

Related explainers

Who regulates online betting? Do sports bets pay off? What are the wider costs? What are betting app adverts? What is 'Gen Z'? Who are Gen Z? What is Gen Z's communication? How does Gen Z shop differently?

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