Explained in plain English
What's a share price?
A share price is the value of a single share in a company, like Imperial Brands. When the share price falls, as it did for Imperial, it means investors are less confident in the company's future prospects. This can be due to declining sales, increased competition, or, in this case, the permanent decline of traditional smoking.
Stories that explain this
Cigarette maker Imperial Brands is cutting thousands of jobs to lower costsThis explainer came from a news story
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