Explained in plain English
What is tribalism?
Tribalism is when people strongly identify with a particular group, often seeing it as superior to others. This can lead to an 'us vs them' mentality, where outsiders are viewed with suspicion or hostility. The far-right videos in the story exploit this by creating a sense of shared identity and grievance among their target audience, often against perceived enemies.
Stories that explain this
Facebook ignores AI-generated far-right UK videos with millions of viewsThis explainer came from a news story
BriefTea explains every UK news story in 80 words — and when a story assumes something you don't know, its Knowledge Galaxy maps the background so you can explore until it makes sense. Free, no ads, no paywall.
Get BriefTea on the App Store