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What is tribalism?

Tribalism is when people strongly identify with a particular group, often seeing it as superior to others. This can lead to an 'us vs them' mentality, where outsiders are viewed with suspicion or hostility. The far-right videos in the story exploit this by creating a sense of shared identity and grievance among their target audience, often against perceived enemies.

Stories that explain this

Facebook ignores AI-generated far-right UK videos with millions of views

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