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How do leaders gain trust?

Leaders gain trust by appearing authentic, relatable, and by delivering on promises. In the context of the 'Life in Britain' videos, the creators likely aim to build trust with their UK audience by presenting content that resonates with certain viewpoints, even if the administrators are based elsewhere. This perceived authenticity can make their narratives more persuasive, regardless of their origin or accuracy.

Stories that explain this

Facebook ignores AI-generated far-right UK videos with millions of views

Questions this opens up

What is authenticity? How do leaders make promises? Can trust be broken?

Related explainers

How do leaders use populism? What is a 'common people'? Who are 'the elite'? Who funds investigations? How do groups form? Why is it important? What is investigative journalism? What are media grants?

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