BriefTea
Every story in sixty words
Get the free app no ads · no paywallExplained in plain English
Prescription-only medicines (POMs) are drugs that require a prescription from a qualified healthcare professional, such as a doctor, before they can be dispensed. This is because they can be harmful if used incorrectly or without medical supervision. The Voy ad was banned because it showed a pill, implying a POM.
Stories that explain this
Why Voy's London bus ad got pulled.Related explainers
How does the ASA enforce bans? Why can't POMs be advertised? Why did Voy pull its ad? What about non-prescription costs? How does AI develop drugs? How does AI help drug discovery? How do cancer drugs work? How common are drug side effects?The full catalogue
Browse every card filed under P →We would like to count visits and see which links bring readers here. That means storing a random ID in your browser. No cookies, no ads, no profile. How it works.