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Explained in plain English

What are prescription-only drugs?

Prescription-only medicines (POMs) are drugs that require a prescription from a qualified healthcare professional, such as a doctor, before they can be dispensed. This is because they can be harmful if used incorrectly or without medical supervision. The Voy ad was banned because it showed a pill, implying a POM.

Stories that explain this

Why Voy's London bus ad got pulled.

Related explainers

How does the ASA enforce bans? Why can't POMs be advertised? Why did Voy pull its ad? What about non-prescription costs? How does AI develop drugs? How does AI help drug discovery? How do cancer drugs work? How common are drug side effects?

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