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Surprise dashboard movie ads

BMW owners discovered unskippable Spider-Man promotional graphics pushed directly onto their dashboard screens. Social media lit up on Wednesday as motorists shared their frustration about seeing film advertisements inside luxury vehicles. This unexpected intrusion turned personal vehicle displays into mobile billboards, catching drivers completely off guard during their journeys.

Stories that explain this

BMW owners angry after full-screen Spider-Man dashboard ads appear

Related explainers

Connected car software monetization Consumer backlash against brands Can drivers disable promotions? Paying for luxury cars Are ADs always urgent? Will Apple Maps ads affect me? What causes ADs? Who controls online ads?

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