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Explained in plain English

Can drivers disable promotions?

Whether drivers can turn off these dashboard ads usually depends on software settings and the car manufacturer's rules. While some menus offer toggles for marketing preferences, mandatory connected services in modern vehicles often make promotions difficult to avoid completely. This leaves many motorists feeling frustrated about losing control over screens they actually bought.

Stories that explain this

BMW owners angry after full-screen Spider-Man dashboard ads appear

Questions this opens up

Can car software be hacked? How do connected cars track data? Are in-car ads becoming legal?

Related explainers

Connected car software monetization Consumer backlash against brands Paying for luxury cars Surprise dashboard movie ads Who are 'distracted drivers'? What is driver assistance? What is a driver demotion? Why do drivers apologise?

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