General · 14 February 2026
BrewDog hires AlixPartners to sell the beer company
The independent brewer famous for Punk IPA has appointed AlixPartners to manage a potential disposal of the firm. External advisers will now guide the procedure, which could result in the group being split apart or sold entirely. This significant step suggests the current owners are preparing to exit the business behind brands like Elvis Juice, effectively ending their tenure at the company.
Reported by Yahoo Finance · How we write briefs