World · 4 January 2026
Ukrainian Vodka Giant Nemiroff Defies War Reality with Aggressive Export Push Despite Bombed Facilities
Silar via Wikimedia Commons (CC BY-SA 3.0)
Despite production facilities being bombed and shipments disrupted by Russian attacks, Ukrainian vodka producer Nemiroff maintains operations and aggressively expands international exports. Company CEO describes continuing business amid wartime as routine, with products still reaching major UK retailers like Sainsbury's and Tesco. The firm increased export volumes by 32% last year despite rising logistics costs and production challenges, viewing global expansion as a strategic long-term project rather than seeking immediate wartime profits.
Reported by Guardian · How we write briefs