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Get the free app no ads · no paywallBusiness · 8 September 2026
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About 380,000 people applied for L'Oreal's Brandstorm competition this year, up 58% from last year's 240,000. These hiring competitions generate buzz, but some critics say they favour extroverts and create economic discrimination. One recruitment expert believes these formats will stay, but firms should offer feedback to candidates.
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Why do firms use competitions? What is 'economic discrimination'? Are introverts disadvantaged?More briefs
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