General · 18 June 2026
Apple warns iPhone prices to rise $150 due to chip costs.
Apple has been trying to shield customers from "unsustainable" memory chip cost increases, with RAM prices more than doubling since October 2025. Tim Cook, the outgoing Apple boss, said these price rises are unavoidable, driven by AI demand and global supply disruptions. New iPhones are expected to cost up to $150 more, while Sony already raised PlayStation 5 prices by £90 in the UK.
Reported by BBC · How we write briefs