Technology · 31 July 2026
Microsoft moves search ad feature into its AI Max system
Photo by Christina Morillo on Pexels
Microsoft Advertising is retiring its 'Predictive Matching' feature for search campaigns, which helped advertisers find new search queries. The function will now be part of 'AI Max', the company's artificial intelligence system for search ads. The change was announced in Microsoft's help documents, but no exact date for the transition has been given.
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