Technology · 31 July 2026

Microsoft moves search ad feature into its AI Max system

Microsoft Advertising is retiring its 'Predictive Matching' feature for search campaigns, which helped advertisers find new search queries. The function will now be part of 'AI Max', the company's artificial intelligence system for search ads. The change was announced in Microsoft's help documents, but no exact date for the transition has been given.

By BriefTea Editorial · 31 July 2026 at 15:33

Reported by ppc.land · How we write briefs

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