Explained in plain English
What is 'AI Max'?
'AI Max' is Microsoft's overarching artificial intelligence system specifically designed for managing search advertisements. By integrating 'Predictive Matching' into 'AI Max', Microsoft is centralising its smart features, aiming to make ad campaigns more efficient and effective by leveraging AI to automate and optimise various aspects of ad placement and targeting.
Stories that explain this
Microsoft moves search ad feature into its AI Max systemThis explainer came from a news story
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