Business · 25 August 2026
Meta to launch paid AI agent Hatch in coming weeks
Meta Platforms, Inc. via Wikimedia Commons (CC0 1.0 Universal Public Domain Dedication)
Meta Platforms plans to introduce its AI agent Hatch over the next few weeks, and a new AI model named Watermelon is scheduled for October. Hatch is designed to access sites like DoorDash and Etsy, offering features such as a fitness tracker or trip planner. Built as a consumer version of the OpenClaw agent, Hatch is expected to use tiered pricing, including a premium subscription costing as much as $199.99 a month, according to internal documents seen by The Information.
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