General · 23 March 2026
Apple Maps will start showing search adverts this month
Users of Apple Maps will soon find adverts integrated into their app experience, altering how they search and navigate. Apple Inc. is adding these search-based advertisements, a move expected to happen this month, aiming for increased earnings from its online services. Retailers and brands will have the option to bid for these advert slots based on customer search queries, mirroring Google Maps' approach.
Reported by Bloomberg.com · How we write briefs