General · 7 June 2026

Young girls make £50,000 from skincare videos

Young girls are getting into multi-step skincare routines on social media, and experts worry about the long-term impact on them. Ellie-May, who is 13, began advertising skincare at eight, and her family now earns over £50,000 yearly from their content. Her TikTok account alone has more than 330,000 followers, showing her daily routines.

By BriefTea Editorial · 7 June 2026 at 7:35

Reported by BBC · How we write briefs

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