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News · 14 May 2026

Honda loses money for first time in 70 years

Honda loses money for first time in 70 years

Matti Blume via Wikimedia Commons (CC BY-SA 4.0)

Shifts in US policy and reduced consumer demand for electric vehicles have led to notable financial difficulties. Japanese car maker Honda is projected to record its first annual net loss in decades, with estimates around ¥423bn for the fiscal year ending March 2026. Honda is scrapping certain EV production goals and is reassessing its EV strategy, expecting significant expenses and losses related to this pivot.

Reported by BBC · How we write briefs

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