General · 21 April 2026
Tequila Beats Gin in UK Value Sales Growth
British consumers are increasingly choosing tequila for warm-weather drinks, with the spirit showing the strongest growth in the UK market. While tequila has not yet overtaken gin in total volume, it is the only spirits category showing consistent value growth. Marks and Spencer has seen strong tequila and margarita demand, with tequila outselling rum lines significantly.
Reported by The Guardian · How we write briefs