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Business · 10 June 2026

Frasers offers €1.98bn for full Hugo Boss control

Frasers offers €1.98bn for full Hugo Boss control

Chris Olszewski via Wikimedia Commons (CC BY-SA 4.0)

Frasers Group, which owns Sports Direct, has made a near-€2bn offer to take full control of luxury brand Hugo Boss. Mike Ashley's retail group already owns 26% of the German fashion company and is offering €38 per share for the rest. This offer, worth about £1.73bn, will now go to a shareholder vote.

Reported by Guardian · How we write briefs

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