General · 12 March 2026
BYD considers Formula One entry to boost global brand.
BYD is studying a possible move into top-tier motorsport, including the Formula One, as it seeks to strengthen its global brand. The Chinese EV giant is considering several options, such as launching its own team or acquiring an existing one, according to people familiar with the plans. The company is also evaluating participation in endurance racing like the FIA World Endurance Championship. However, no final decision has been made, and the high costs of entering F1 remain a major hurdle.
Reported by Bloomberg · How we write briefs