Technology · 14 February 2026
Ring Cuts Ties With Flock Safety After Super Bowl Ad Sparks Privacy Fears
Amazon-owned Ring has canceled a planned collaboration with police surveillance tech firm Flock Safety that would have let Ring camera owners optionally share footage with law enforcement, saying the integration would take more time and resources than expected and never went live. The move follows widespread criticism of a recent Super Bowl commercial for Ring’s “Search Party” feature, which many people felt raised concerns about pervasive surveillance, even though the ad wasn’t linked to the Flock plan. Ring and Flock both stressed no user videos were ever shared, and the decision was mutual. The episode has reignited debate about privacy and how smart camera features might be used.
Reported by ABC7 · How we write briefs