General · 27 January 2026
Aphex Twin's Electronic Music Resonates with Gen Z Listeners
Aphex Twin, a Cornish electronic music pioneer, is experiencing a surge in popularity among Gen Z, even surpassing Taylor Swift in YouTube Music listeners. His track “QKThr” from the 2001 album Drukqs, has become a TikTok sensation, used in nearly 8 million posts. This resurgence highlights the impact of short-form content on music discovery and the unexpected ways in which older music can find new audiences online.
Reported by Guardian · How we write briefs