General · 31 October 2025
Leon Founder John Vincent Buys Back Chain from Asda at Major Discount
John Vincent, co-founder of Leon, has reacquired the healthy fast-food chain from Asda at an estimated £30-50 million, about half the price it was sold for in 2021 by the Issa brothers. The buyback follows criticism from co-founder Henry Dimbleby who warned Asda had strayed from Leon’s health-focused roots. Vincent now controls 46 restaurants and plans a strategic review to restore the brand amid ongoing financial struggles.
Reported by The Independent · How we write briefs