Business · 15 September 2026
Channel 4 takes Paramount's £300m TV ad sales from Sky
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The agreement represents a significant success for Channel 4, given that approximately 90% of its £1bn revenue originates from advertising. It's the first time ad sales for two public service broadcasters, Channel 4 and Channel 5, will be handled together. The deal comes days after Channel 4 announced it would cut 340 jobs, its biggest ever round of layoffs.
Reported by Guardian · How we write briefs