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Who owns Paramount?
Paramount Global owns Paramount Pictures, CBS, MTV, Comedy Central, and now Channel 5 in the UK. This deal means Channel 4 will sell ad space across its own channels and Paramount's Channel 5, creating a powerful new force in UK TV advertising. It's a big win for Channel 4's revenue.
Stories that explain this
Channel 4 takes Paramount's £300m TV ad sales from SkyQuestions this opens up
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