General · 8 November 2025
Gen Z Embraces Braless Movement, Challenging Traditional Undergarment Expectations
A significant number of UK women aged 18 to 24 now wear bras less often, citing comfort and a desire for autonomy. Social media platforms, especially TikTok, have propelled this shift, with hashtags such as #NoBra reaching hundreds of millions of views. Many young women say body positivity and rejecting conventional expectations are key reasons. Clothing brands have responded by introducing wireless options and garments designed for those choosing not to wear bras.
Reported by Popular Science · How we write briefs