General · 24 June 2026
Adidas, Uniqlo ads banned for 'recycled' claims
It showed UK regulators were increasing scrutiny on fashion brands making misleading environmental claims about their products. The Advertising Standards Authority, the UK watchdog, banned ads from Adidas, Uniqlo, and Calvin Klein on April 10, 2024, after investigations. The businesses could not substantiate their assertions regarding products such as "recycled running shoes" or fleece jackets produced using "recycled materials."
Reported by Guardian · How we write briefs