General · 9 March 2026
20 Years: Samsung Leads Global TV Market
Customers often choose a television brand expecting it will perform well for many years. Samsung’s lengthy market leadership clearly reflects this confidence. The company has been the world’s leading TV brand for two consecutive decades, holding the top global position since 2006. Notably, it captured 54.3% of the premium TV segment, for sets priced above $2,500.
Reported by samsung.com · How we write briefs